Is the Use of Sexual and Fear Appeals Ethical? A Moral...

Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation by Generation Y College Students

Maciejewski, Jeffrey J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
26
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2004.10505167
Date:
September, 2004
File:
PDF, 896 KB
english, 2004
Conversion to is in progress
Conversion to is failed