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Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics
Kimmel, Allan J., Audrain-Pontevia, Anne-FrançoiseVolume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260902884433
Date:
September, 2010
File:
PDF, 147 KB
english, 2010