An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha, Lee, Changwon, Lee, Jongsu, Paik, MichaelVolume:
22
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2012.721212
Date:
September, 2012
File:
PDF, 294 KB
english, 2012