How brand personality, brand identification and service...

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia, Lopes, Rui, Kaufmann, Hans Ruediger, Wright, Len Tiu
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Volume:
1
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2014.981329
Date:
December, 2014
File:
PDF, 1.01 MB
english, 2014
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