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How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia, Lopes, Rui, Kaufmann, Hans Ruediger, Wright, Len TiuVolume:
1
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2014.981329
Date:
December, 2014
File:
PDF, 1.01 MB
english, 2014