Adolescents’ responses to sports figure product...

Southern Communication Journal 1989 / 11 Vol. 54; Iss. 4

Adolescents’ responses to sports figure product endorsements

McDermott, Steven T., Hocking, John E., Johnson, Leslie, Atkin, Charles K.
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Volume:
54
Language:
english
Journal:
Southern Communication Journal
DOI:
10.1080/10417948909372767
Date:
November, 1989
File:
PDF, 676 KB
english, 1989
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