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Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
Narus, James A., Anderson, James C.Volume:
5
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v05n01_10
Date:
December, 1998
File:
PDF, 72 KB
english, 1998