The Effects of National Culture and Cosmopolitanism on Consumers’ Adoption of Innovation: A Cross-Cultural Comparison
Lim, Heejin, Park, Jee-SunVolume:
25
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2013.751793
Date:
January, 2013
File:
PDF, 166 KB
english, 2013