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The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs
Gillespie, Brian, Joireman, Jeff, Muehling, Darrel D.Volume:
41
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367410204
Date:
July, 2012
File:
PDF, 169 KB
english, 2012