A robust optimization approach to allocation of marketing...

Management Decision 2011 / 05 Vol. 49; Iss. 4

A robust optimization approach to allocation of marketing budgets

Albadvi, Amir, Koosha, Hamidreza
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Volume:
49
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251741111126512
Date:
May, 2011
File:
PDF, 376 KB
english, 2011
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