The effectiveness of marketing strategy making processes: A...

The effectiveness of marketing strategy making processes: A critical literature review and a research agenda

Smith, Brian
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Volume:
11
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740083
Date:
January, 2003
File:
PDF, 254 KB
english, 2003
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