Can Advertising Change Memory for Even a Really Discrepant...

Journal of Current Issues & Research in Advertising 2012 / 08 Vol. 33; Iss. 2

Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising

LaTour, Kathryn A., LaTour, Michael S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
33
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2012.700794
Date:
August, 2012
File:
PDF, 420 KB
english, 2012
Conversion to is in progress
Conversion to is failed