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[IEEE 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER) - Penang, Malaysia (2011.12.5-2011.12.6)] 2011 IEEE Colloquium on Humanities, Science and Engineering - Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products
Said, Mahiah, Hassan, Faridah, Musa, RosidahYear:
2011
Language:
english
DOI:
10.1109/chuser.2011.6163860
File:
PDF, 344 KB
english, 2011