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An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R., Spears, Nancy, Blankson, CharlesVolume:
34
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2013.754720
Date:
February, 2013
File:
PDF, 1.17 MB
english, 2013