Social Media Creates Competitive Advantages: How Turkish...

Social Media Creates Competitive Advantages: How Turkish Banks Use This Power? A Content Analysis of Turkish Banks through their Webpages

Mucan, Burcu, Özeltürkay, Eda Yaşa
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Volume:
148
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2014.07.027
Date:
August, 2014
File:
PDF, 270 KB
english, 2014
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