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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-Im, Trim, Peter R.J.Volume:
23
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2013.791551
Date:
June, 2013
File:
PDF, 350 KB
english, 2013