Blessed are the geeks: An ethnographic study of consumer...

Journal of Marketing Management 2013 / 04 Vol. 29; Iss. 5-6

Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012

Croft, Robin
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.787113
Date:
April, 2013
File:
PDF, 190 KB
english, 2013
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