The Structure of Commitment in Exchange

The Structure of Commitment in Exchange

Gregory T. Gundlach, Ravi S. Achrol and John T. Mentzer
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Volume:
59
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252016
Date:
April, 1995
File:
PDF, 2.66 MB
english, 1995
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