Managerial implications of predicting purchase behavior...

Journal of Services Marketing 2003 / 11 Vol. 17; Iss. 6

Managerial implications of predicting purchase behavior from purchase intentions: a retail patronage case study

Newberry, C. Robert, Klemz, Bruce R., Boshoff, Christo
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Volume:
17
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040310495636
Date:
November, 2003
File:
PDF, 269 KB
english, 2003
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