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Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
Hung, Iris W, Wyer, Robert SVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.3.421
Date:
June, 2009
File:
PDF, 191 KB
english, 2009