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Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems
Chari, Simos, Katsikeas, Constantine S., Balabanis, George, Robson, Matthew J.Volume:
25
Language:
english
Journal:
British Journal of Management
DOI:
10.1111/j.1467-8551.2012.00843.x
Date:
April, 2014
File:
PDF, 195 KB
english, 2014