Why We Boycott: Consumer Motivations for Boycott...

Journal of Marketing 2004 / 07 Vol. 68; Iss. 3

Why We Boycott: Consumer Motivations for Boycott Participation

Klein, Jill Gabrielle, Smith, N. Craig, John, Andrew
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Volume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.3.92.34770
Date:
July, 2004
File:
PDF, 139 KB
english, 2004
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