Statistical Power and Effect Size in Marketing Research

Journal of Marketing Research 1981 / 08 Vol. 18; Iss. 3

Statistical Power and Effect Size in Marketing Research

Alan G. Sawyer and A. Dwayne Ball
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Volume:
18
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150969
Date:
August, 1981
File:
PDF, 514 KB
english, 1981
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