Closing the Perception Gap in Advertising Design

Journal of Current Issues & Research in Advertising 2010 / 03 Vol. 32; Iss. 1

Closing the Perception Gap in Advertising Design

Wu, Wann-Yih, Fu, Chen-Su
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Volume:
32
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2010.10505271
Date:
March, 2010
File:
PDF, 2.18 MB
english, 2010
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