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Enhancing Consumers' Affection for a Brand Using Product Design
Kumar, Minu, Townsend, Janell D., Vorhies, Douglas W.Volume:
32
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12245
Date:
September, 2015
File:
PDF, 440 KB
english, 2015