Generic, genuine, or completely new? Branding strategies to...

Generic, genuine, or completely new? Branding strategies to leverage new products

Rahman, Kaleel, Areni, Charles S.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.817475
Date:
January, 2014
File:
PDF, 162 KB
english, 2014
Conversion to is in progress
Conversion to is failed