AIM: A New Perspective on Relationship Marketing for...

Journal of Professional Services Marketing 1997 / 05 Vol. 15; Iss. 2

AIM: A New Perspective on Relationship Marketing for Professional Services

Wang, Cheng Lu, Mowen, John C.
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Volume:
15
Language:
english
Journal:
Journal of Professional Services Marketing
DOI:
10.1300/J090v15n02_05
Date:
May, 1997
File:
PDF, 535 KB
english, 1997
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