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A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez–The Business Marketing Course: A Cornerstone in the Undergraduate Curriculum
Hutt, Michael D., Speh, Thomas W.Volume:
14
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v14n01_11
Date:
January, 2007
File:
PDF, 562 KB
english, 2007