Success Factors of Regional Strategies for Multinational...

Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation

Gilbert, Dirk Ulrich, Heinecke, Patrick
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Volume:
54
Language:
english
Journal:
Management International Review
DOI:
10.1007/s11575-014-0220-9
Date:
October, 2014
File:
PDF, 474 KB
english, 2014
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