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The Impact of Comparative Food Price Information on Consumers and Grocery Retailers: Some Preliminary Findings of a Field Experiment
McCRACKEN, VICKI A., BOYNTON, ROBERT D., BLAKE, BRIAN F.Volume:
16
Language:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/j.1745-6606.1982.tb00173.x
Date:
December, 1982
File:
PDF, 860 KB
english, 1982