An investigation of how design-oriented organisations...

Journal of Marketing Management 2013 / 11 Vol. 29; Iss. 15-16

An investigation of how design-oriented organisations implement design thinking

Chen, Steven, Venkatesh, Alladi
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.800898
Date:
November, 2013
File:
PDF, 280 KB
english, 2013
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