“Listening In” to Find and Explore New Combinations of...

Journal of Marketing 2004 / 04 Vol. 68; Iss. 2

“Listening In” to Find and Explore New Combinations of Customer Needs

Urban, Glen L., Hauser, John R.
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Volume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.2.72.27793
Date:
April, 2004
File:
PDF, 580 KB
english, 2004
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