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Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising
Hogg, Margaret K., Fragou, AikateriniVolume:
19
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2003.9728236
Date:
September, 2003
File:
PDF, 2.47 MB
english, 2003