Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach
Torres-Carballo, Federico, Sandoval-Sánchez, YarimaVolume:
20
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.894774
Date:
March, 2014
File:
PDF, 170 KB
english, 2014