Creating Online Brand Personality: The Role of Personal...

Creating Online Brand Personality: The Role of Personal Difference

Chung, Hwiman, Ahn, Euijin
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Volume:
19
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2013.769472
Date:
March, 2013
File:
PDF, 116 KB
english, 2013
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