Impulse Purchases and Trust: The Mediating Effect of...

Cyberpsychology Behavior and Social Networking 2013 / 10 Vol. 16; Iss. 10

Impulse Purchases and Trust: The Mediating Effect of Stickiness and the Mental Budgeting Account

Wu, Jyh-Jeng, Chen, Ying-Hueih, Chien, Shu-Hua
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Volume:
16
Language:
english
Journal:
Cyberpsychology, Behavior, and Social Networking
DOI:
10.1089/cyber.2012.0509
Date:
October, 2013
File:
PDF, 166 KB
english, 2013
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