Media Credibility and Informativeness of Direct-to-Consumer...

Health Marketing Quarterly 2004 / 10 Vol. 21; Iss. 3

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Huh, Jisu, Delorme, Denise E., Reid, Leonard N.
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Volume:
21
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1300/J026v21n03_03
Date:
October, 2004
File:
PDF, 692 KB
english, 2004
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