Do Franchise Systems Advertise Enough? U.S. Restaurant...

Journal of Marketing Channels 2002 / 10 Vol. 10; Iss. 2

Do Franchise Systems Advertise Enough? U.S. Restaurant Expenditures and Performance 1989 to 1998

Stassen, Robert E., Mittelstaedt, Robert A.
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Volume:
10
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1300/J049v10n02_02
Date:
October, 2002
File:
PDF, 637 KB
english, 2002
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