The Future of Interactive Advertising Viewed Through an IMC...

Journal of Interactive Advertising 2001 / 03 Vol. 1; Iss. 2

The Future of Interactive Advertising Viewed Through an IMC Lens

Schumann, David W., Artis, Andy, Rivera, Rachel
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Volume:
1
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2001.10722050
Date:
March, 2001
File:
PDF, 193 KB
english, 2001
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