Exploring consumer reactions to incongruent mild disgust...

Journal of Marketing Communications 2008 / 09 Vol. 14; Iss. 4

Exploring consumer reactions to incongruent mild disgust appeals

Dens, Nathalie, De Pelsmacker, Patrick, Janssens, Wim
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Volume:
14
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260802141231
Date:
September, 2008
File:
PDF, 359 KB
english, 2008
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