The impact of pre-commercial break announcements on...

The impact of pre-commercial break announcements on audience identification of official Olympic sponsors: a case study

Turner, Leslie Jackson
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Volume:
10
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/1352726042000263557
Date:
December, 2004
File:
PDF, 144 KB
english, 2004
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