The Role of Market Orientation In Business Dyadic...

Journal of Marketing Management 2003 / 02 Vol. 19; Iss. 1-2

The Role of Market Orientation In Business Dyadic Relationships: Testing an Integrator Model

Sanzo, M José, Santos, M Leticia, Vázquez, Rodolfo, Álvarez, Luis I.
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Volume:
19
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2003.9728202
Date:
February, 2003
File:
PDF, 1.44 MB
english, 2003
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