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IMO and different fit types as key enablers of employee brand-supporting behaviour
Boukis, Achilleas, Kostopoulos, Giannis, Katsaridou, IlianaVolume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2013.876066
Date:
February, 2014
File:
PDF, 202 KB
english, 2014