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Copy Alert: A Method and Metric to Detect Visual Copycat Brands
Satomura, Takuya, Wedel, Michel, Pieters, RikVolume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0467
Date:
February, 2014
File:
PDF, 919 KB
english, 2014