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Brands Considered as "Nostalgic": Consequences on Attitudes and Consumer-brand Relationships
Kessous, A., Roux, E.Volume:
25
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/205157071002500302
Date:
September, 2010
File:
PDF, 254 KB
english, 2010