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The relation of approach/avoidance motivation and message framing to the effectiveness of charitable appeals
Jeong, Esther S., Shi, Yue, Baazova, Anna, Chiu, Christine, Nahai, Ashley, Moons, Wesley G., Taylor, Shelley E.Volume:
6
Language:
english
Journal:
Social Influence
DOI:
10.1080/15298868.2010.524369
Date:
January, 2011
File:
PDF, 183 KB
english, 2011