Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach *
Molina-Castillo, Francisco-Jose, Calantone, Roger J., Stanko, Michael A., Munuera-Aleman, Jose-LuisVolume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/j.1540-5885.2012.01005.x
Date:
March, 2013
File:
PDF, 293 KB
english, 2013