Mass communication, social influence, and consumer...

Journal of Applied Social Psychology 2013 / 07 Vol. 43; Iss. 7

Mass communication, social influence, and consumer behavior: two field experiments

Batinic, Bernad, Appel, Markus
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Volume:
43
Language:
english
Journal:
Journal of Applied Social Psychology
DOI:
10.1111/jasp.12090
Date:
July, 2013
File:
PDF, 270 KB
english, 2013
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