Building Corporate Brands through Community Involvement: Is...

Journal of Marketing Communications 2006 / 12 Vol. 12; Iss. 4

Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway

Br⊘nn, Peggy Simcic
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Volume:
12
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260600950643
Date:
December, 2006
File:
PDF, 249 KB
english, 2006
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