The Promise of Strategic Customer Behavior: On the Value of...

Production and Operations Management 2013 / 05 Vol. 22; Iss. 3

The Promise of Strategic Customer Behavior: On the Value of Click Tracking

Huang, Tingliang, Van Mieghem, Jan A.
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Volume:
22
Language:
english
Journal:
Production and Operations Management
DOI:
10.1111/j.1937-5956.2012.01386.x
Date:
May, 2013
File:
PDF, 526 KB
english, 2013
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