Posting, Lurking, and Networking: Behaviors and...

Journal of Interactive Advertising 2013 / 07 Vol. 13; Iss. 2

Posting, Lurking, and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Content

Morrison, Margaret A., Cheong, Hyuk Jun, McMillan, Sally J.
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Volume:
13
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2013.826552
Date:
July, 2013
File:
PDF, 140 KB
english, 2013
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